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BY THE MOON

Project Type: Creative Direction; Product Design & Development; Marketing

 

Product Category: Stationery + Desk Accessories

 

Project Brief: A direct-to-consumer branded product, featuring a one-of-a-kind inspirational stationery decor designed to remind you of the beauty & power you have within.

CONCEPT IDEATION & BRANDING

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Mood Board

Branding

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INITIAL PRODUCT DESIGN CONCEPTS

Sketches

Cards

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Display

Card Box

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Back

Front

CAD Renderings

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Display

Card Box

Packaging | Starter Kit

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Mailer Box

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Pamphlet

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Subscription Card Enclosure + Envelope

TECHNICAL DESIGN

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Sample from Tech Pack for Inspiration Display

USER EXPERIENCE DESIGN

How It Works: Each card features an inspirational quote or piece of art on the front, with a space on the back to set intentions for that message. Once you’ve written your intentions, put the card on display to keep the inspiration front of mind. Once you’re ready, change out the card and repeat! A fun, bite-sized way to set intentions & stay inspired. Subscribe to collect cards & use the keepsake box to store your card collection!

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Starter Kit | What's Included:

FINAL PRODUCT

Photography

Video

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WEB DESIGN

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SOCIAL MEDIA CONTENT STRATEGY

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Content Curation | Examples

Content Collaborations | Examples

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Collaborated with relevant influencers to increase brand awareness and educate target consumer on how the product works.

Curated content to tell the brand story, attract new following, and expand organic reach.

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