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PRIVATE LABEL
Project Type: Creative Direction; Product Design
Product Category: Stationery + Garden Planning Accessories | Targeted towards Home Improvement Channel
Project Brief: Design a collection of private-label garden-planning products. Spring 2024 in-store date. Mother's Day giftables and coordinating items that would help the growing gardener consumer plan and implement their backyard garden.
MOOD BOARD
COLLECTION ASSETS & AESTHETIC
COLLECTION OVERVIEW
GARDEN PLANNER
NO. 2 PENCIL SETS
6-POCKET GARDEN TOTE
3-POCKET GARDEN WAIST APRON
HERB GARDEN MARKING SET
FIXTURE CONCEPT
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